Brand Guidelines

Brand Personalities

{{brandPersonality}}

Logo variations

Download .PNG
Download .SVG
Download .PNG
Download .SVG
Download .PNG
Download .SVG

BRAND Colors

Brand Color

Hex

{{brandColor.hex}}

H

{{brandColor.h}}

S

{{brandColor.s}}

L

{{brandColor.l}}

R

{{brandColor.r}}

G

{{brandColor.g}}

B

{{brandColor.b}}

C

{{brandColor.c}}

M

{{brandColor.m}}

Y

{{brandColor.y}}

K

{{brandColor.k}}

Lighter

Hex

{{lighterColor.hex}}

H

{{lighterColor.h}}

S

{{lighterColor.s}}

L

{{lighterColor.l}}

R

{{lighterColor.r}}

G

{{lighterColor.g}}

B

{{lighterColor.b}}

C

{{lighterColor.c}}

M

{{lighterColor.m}}

Y

{{lighterColor.y}}

K

{{lighterColor.k}}

Darker

Hex

{{darkerColor.hex}}

H

{{darkerColor.h}}

S

{{darkerColor.s}}

L

{{darkerColor.l}}

R

{{darkerColor.r}}

G

{{darkerColor.g}}

B

{{darkerColor.b}}

C

{{darkerColor.c}}

M

{{darkerColor.m}}

Y

{{darkerColor.y}}

K

{{darkerColor.k}}

GRAYSCALE COLORS

G00

Hex

{{g00Color.hex}}

H

{{g00Color.h}}

S

{{g00Color.s}}

L

{{g00Color.l}}

R

{{g00Color.r}}

G

{{g00Color.g}}

B

{{g00Color.b}}

C

{{g00Color.c}}

M

{{g00Color.m}}

Y

{{g00Color.y}}

K

{{g00Color.k}}

G20

Hex

{{g20Color.hex}}

H

{{g20Color.h}}

S

{{g20Color.s}}

L

{{g20Color.l}}

R

{{g20Color.r}}

G

{{g20Color.g}}

B

{{g20Color.b}}

C

{{g20Color.c}}

M

{{g20Color.m}}

Y

{{g20Color.y}}

K

{{g20Color.k}}

G40

Hex

{{g40Color.hex}}

H

{{g40Color.h}}

S

{{g40Color.s}}

L

{{g40Color.l}}

R

{{g40Color.r}}

G

{{g40Color.g}}

B

{{g40Color.b}}

C

{{g40Color.c}}

M

{{g40Color.m}}

Y

{{g40Color.y}}

K

{{g40Color.k}}

G60

Hex

{{g60Color.hex}}

H

{{g60Color.h}}

S

{{g60Color.s}}

L

{{g60Color.l}}

R

{{g60Color.r}}

G

{{g60Color.g}}

B

{{g60Color.b}}

C

{{g60Color.c}}

M

{{g60Color.m}}

Y

{{g60Color.y}}

K

{{g60Color.k}}

G80

Hex

{{g80Color.hex}}

H

{{g80Color.h}}

S

{{g80Color.s}}

L

{{g80Color.l}}

R

{{g80Color.r}}

G

{{g80Color.g}}

B

{{g80Color.b}}

C

{{g80Color.c}}

M

{{g80Color.m}}

Y

{{g80Color.y}}

K

{{g80Color.k}}

Typography system

Title typeface

{{typefaces.firstType}}
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,?!“”‘’
AaBbCc123,.!?

{{variant.displayName}}

Download .ZIP

Secondary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789.,?!“”‘’
{{typefaces.secondType}}
AaBbCc123,.!?

{{variant.displayName}}

Download .ZIP

Typography hierarchy

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Title

Font Family:

{{titleStyles.fontFamily}}

Font Style:

{{titleStyles.styleDescription}}

Font Size:

{{titleStyles.fontSize}}

Letter Case:

{{titleStyles.letterCase}}

About the Line

Header

Font Family:

{{headerStyles.fontFamily}}

Font Style:

{{headerStyles.styleDescription}}

Font Size:

{{headerStyles.fontSize}}

Letter Case:

{{headerStyles.letterCase}}

Find Solace

Subtitle

Font Family:

{{subtitleStyles.fontFamily}}

Font Style:

{{subtitleStyles.styleDescription}}

Font Size:

{{subtitleStyles.fontSize}}

Letter Case:

{{subtitleStyles.letterCase}}

Who We Are

Paragraph

Font Family:

{{paragraphStyles.fontFamily}}

Font Style:

{{paragraphStyles.styleDescription}}

Font Size:

{{paragraphStyles.fontSize}}

Letter Case:

{{paragraphStyles.letterCase}}

The Line is a scenic waterfront public park on the Upper West Side of the borough of Manhattan in New York City, operated and maintained by the New York City Department of Parks and Recreation. The Line transforms this industrial site into a beautiful park.

Brand Applications

Business card

Download .PDF

SOCIAL MEDIA PROFILE

Download .PNG

Website

Sticker

T-Shirt

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